Brand Assets

The logo, icons, colours and usage rules for Chowdhury & Associates LLC. If a printer, a directory or a partner asks for our branding, send them this page.

The name

The ampersand is the correct written form and the one on the logo. Google lists us with "and" spelled out, so if you see it written that way it is not a mistake, but please use the ampersand. Tap the icon to copy.

Business nameChowdhury & Associates

Legal nameChowdhury & Associates LLC

TaglineImmigration, Taxes & Community Care

Logo and icons

Every file is available as a vector (SVG) and as a picture (PNG). Use the SVG wherever it is accepted, because it stays sharp at any size including on a printed sign. The direct link under each file can be pasted straight into another website.

Full logo

Vector, or 2400 x 960 PNG

The default: the mark and the name together. Use this wherever there is room for it.

SVG PNG White SVG White PNG

The white version is for placing on navy or any dark background.

https://chowdhuryassociates.com/brand/ca-logo-navy.svg

Icon only

Vector, or 1024 x 1024 PNG

The mark without the words. Use it where the name is already written beside it, or where the space is square.

SVG PNG White SVG White PNG

The white version is for placing on navy or any dark background.

https://chowdhuryassociates.com/brand/ca-icon-navy.svg

Square logo, white ground

512 x 512 PNG

The icon on a solid white square. This is the file Google reads for the business listing, so it must not be swapped for a differently shaped image. Send this one when a directory or a social profile asks for a square logo.

SVG PNG

This size exists only as a PNG. The SVG button gives you the icon vector, which is what it was made from.

https://chowdhuryassociates.com/brand/ca-logo.png

Favicon

Vector, or 32 x 32 PNG

The browser tab icon and the pinned-tab mask. The real file changes itself: navy for someone using their browser in light mode, near-white for someone in dark mode, so the tab icon stays visible either way. Shown here in white on navy, which is why this is the one preview on a dark ground.

SVG PNG

https://chowdhuryassociates.com/brand/ca-favicon.svg

App icon, 512px

512 x 512 PNG, white ground

For app listings and anywhere a large square raster icon is asked for.

SVG PNG

This size exists only as a PNG. The SVG button gives you the icon vector, which is what it was made from.

https://chowdhuryassociates.com/brand/icon-512.png

App icon, 192px

192 x 192 PNG, white ground

The smaller app-listing and home-screen size.

SVG PNG

This size exists only as a PNG. The SVG button gives you the icon vector, which is what it was made from.

https://chowdhuryassociates.com/brand/icon-192.png

Apple touch icon

180 x 180 PNG, white ground

What iPhones and iPads use when the site is saved to the home screen.

SVG PNG

This size exists only as a PNG. The SVG button gives you the icon vector, which is what it was made from.

https://chowdhuryassociates.com/brand/apple-touch-icon.png

Brand colours

The brand is three colours: navy, gold and white. These are the ones to use on anything representing the business. Read straight from the website's stylesheet when this page was built, so they are exact.

Navy

#130f4f

The primary brand colour. Headings, the footer, dark surfaces, and the logo on light backgrounds.

Gold

#d4af37

The brand accent. Primary buttons and highlighted words.

White

#ffffff

The third brand colour, not just the absence of one. The logo is white on navy, and white is the ground the whole site sits on.

Which colours may go on which

Two of these six combinations are unreadable, and both of them look perfectly fine on a designer's monitor. The number is the measured contrast ratio. Anything at 4.5:1 or above is readable at any size; below 3:1 it should not carry words at all. Many of our clients read on an old phone in daylight, so this is not a technicality.

Navy on White

17.4:1Use freely

The default for print and light backgrounds.

White on Navy

17.4:1Use freely

The default for dark backgrounds. This is the footer and the header.

Navy on Gold

8.3:1Use freely

The correct way to use gold as a filled surface. Every gold button on the site is navy text.

Gold on Navy

8.3:1Use freely

Gold as an accent on a dark ground. Safe.

Gold on White

2.1:1Never

Never use gold for text or icons on white. It looks fine on a good monitor and disappears on a phone in daylight.

White on Gold

2.1:1Never

Never put white text on a gold surface. Use navy.

The short version

Navy on white, or white on navy. This is the brand almost everywhere.
Gold as a filled surface with navy on top of it, the way the buttons work.
Gold as a small accent on navy: a rule, an underline, an icon.
Never gold text on white, and never white text on gold.
Never recolour the logo. Use the navy file on light backgrounds and the white file on dark ones, and do not stretch, rotate, add a shadow, or place it on a busy photo.
Gold is an accent, not a background for a page. It is the one colour that stops looking like this brand when there is a lot of it.

Official links

The pages that are genuinely ours. Anything not listed here is not something we control.

Websitehttps://chowdhuryassociates.com/
Google Business Profilehttps://maps.app.goo.gl/s1uX1wcqa5NjN5L97
Facebookhttps://www.facebook.com/chowdhuryandassociatesllc/
WhatsApphttps://wa.me/13137372315